Professional Certificate Program in Product Management

A comprehensive training program for Product Managers encompasses roles, skills, and influence techniques, emphasizing market analysis, customer research, and competitive analysis. Advanced strategies like SWOT analysis, Ansoff Matrix, and Blue Ocean Strategy are taught for effective product strategy. Crafting product vision, aligning with organizational goals, and applying design thinking, agile methodologies, and UX principles are emphasized for optimized product development and launch.

Duration

6 Months

Batch Date

August 2025

Faculty

Industry Experts and Practitioners

Learning Format

Online Live Delivery

Programme Fee

₹150,000.00 +GST

Overall Scope of the Course

Key Features

Campus immersion

Capstone project

Hands-on learning

Career assistance

Industry expert lectures

Networking opportunities

E&ICT Academy, IITK Certification

Learning the latest tools and frameworks

Quick query resolution

Program Curriculum

  • Module 1: PM Basics: Role, Responsibilities, Skills
  • Module 2: Market Analysis & Customer Research
  • Module 3: Competitive Analysis for PMs
  • Module 4: Product Ideation & Conceptualization

  • Module 5: Product Vision & Mission
  • Module 6: Product Strategy Frameworks
  • Module 7: Prioritization & Roadmapping Techniques
  • Module 8: Business & Product Strategy Alignment

  • Module 9: Design Thinking for PMs
  • Module 10: Introduction to UX Design
  • Module 11: Information Architecture & Design Process
  • Module 12: Empathy-Driven Design Essentials

  • Module 13: Agile Methodologies Overview
  • Module 14: Sprint Planning, Review, & Retrospective
  • Module 15: Prioritization & Backlog Refinement Techniques
  • Module 16: Agile Metrics & Performance Measurement

  • Module 17: GTM Strategies & Planning
  • Module 18: Product Messaging & Positioning
  • Module 19: Marketing Channels for Product Launch

  • Module 20: Product Success Metrices, KPIs, A/B testing
  • Module 21: Data-Driven Decision Making in PM
  • Module 22: Generative AI Applications in PM

Target Audience

Working professionals from corporate, Mid-career professionals transitioning roles.

Current product managers seeking skill enhancement.

Aspiring product managers and recent graduates.

Executives, entrepreneurs mastering product strategy, Industry professionals from diverse sectors.

Program Coordinators

Dr. Arnab Bhattacharya

Professor, Department of Computer Science and Engineering

Dr. B V Phani

Head of Department, Department of Industrial Management & Engineering at Indian Institute of Technology, Kanpur

Our Mentors

Program Outcomes

Program Certificate

Program Fee

TOTAL PROGRAM FEE

150,000.00

*excluding GST​

  • Duration: 6 Months
  • Course Type : Online Live Delivery
  • Skill Level Assessments : Quizzes, Assignments, Capstone Presentation
  • Certificate  : Yes

Course Fee Bifercation

Amount

GST Details

Registration Fee*

15000/-

18% GST

REGISTER NOW

Fees Remaining**

335000/-

18% GST

PAY NOW

  • To reserve a seat, a learner must pay the registration fee of 15,000/-
  • After completing the registration successfully, the learner is required to settle the remaining amount of 3,35,000/- within 7 days

Frequently Asked Questions

E&ICT Academy, IITK Certification is considered highly valuable and with hands-on experience, getting a job would become that much more easy.

No, the certification does not confer alumni status from IITK.

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