Professional Certificate Program in Product Management
A comprehensive training program for Product Managers encompasses roles, skills, and influence techniques, emphasizing market analysis, customer research, and competitive analysis. Advanced strategies like SWOT analysis, Ansoff Matrix, and Blue Ocean Strategy are taught for effective product strategy. Crafting product vision, aligning with organizational goals, and applying design thinking, agile methodologies, and UX principles are emphasized for optimized product development and launch.
Duration
6 Months
Batch Date
August 2025
Faculty
Industry Experts and Practitioners
Learning Format
Online Live Delivery
Programme Fee
₹150,000.00 +GST
Overall Scope of the Course
- Comprehensive training on the roles, responsibilities, and essential skills of a Product Manager, including influencing without authority and fostering a PM mindset.
- In-depth coverage of market analysis and customer research methodologies to effectively segment markets, conduct customer interviews, and apply research techniques.
- Advanced strategies in competitive analysis and product strategy development, including SWOT analysis, Ansoff Matrix, and Blue Ocean Strategy for market differentiation.
- Detailed exploration of product vision and mission crafting, strategic alignment with organizational goals, and communication of vision to stakeholders.
- Extensive focus on the application of design thinking, agile methodologies such as Scrum and Kanban, and UX design principles to optimize product development and launch processes.
Key Features
Campus immersion
Capstone project
Hands-on learning
Career assistance
Industry expert lectures
Networking opportunities
E&ICT Academy, IITK Certification
Learning the latest tools and frameworks
Quick query resolution
Program Curriculum
- Module 1: PM Basics: Role, Responsibilities, Skills
- Module 2: Market Analysis & Customer Research
- Module 3: Competitive Analysis for PMs
- Module 4: Product Ideation & Conceptualization
- Module 5: Product Vision & Mission
- Module 6: Product Strategy Frameworks
- Module 7: Prioritization & Roadmapping Techniques
- Module 8: Business & Product Strategy Alignment
- Module 9: Design Thinking for PMs
- Module 10: Introduction to UX Design
- Module 11: Information Architecture & Design Process
- Module 12: Empathy-Driven Design Essentials
- Module 13: Agile Methodologies Overview
- Module 14: Sprint Planning, Review, & Retrospective
- Module 15: Prioritization & Backlog Refinement Techniques
- Module 16: Agile Metrics & Performance Measurement
- Module 17: GTM Strategies & Planning
- Module 18: Product Messaging & Positioning
- Module 19: Marketing Channels for Product Launch
- Module 20: Product Success Metrices, KPIs, A/B testing
- Module 21: Data-Driven Decision Making in PM
- Module 22: Generative AI Applications in PM
Target Audience
Working professionals from corporate, Mid-career professionals transitioning roles.
Current product managers seeking skill enhancement.
Aspiring product managers and recent graduates.
Executives, entrepreneurs mastering product strategy, Industry professionals from diverse sectors.
Program Coordinators
Dr. Arnab Bhattacharya
Professor, Department of Computer Science and Engineering
Dr. B V Phani
Head of Department, Department of Industrial Management & Engineering at Indian Institute of Technology, Kanpur
Our Mentors
Program Outcomes
Program Certificate
- Enhance strategic thinking skills to enable effective decision-making and ensure long-term success in product management.
- Adopt a customer-centric approach, emphasizing user experience to maximize product success and customer satisfaction.
- Master agile methodologies and lean principles to elevate your product development capabilities.
- Gain proficiency in data-driven decision-making to optimize product performance and make informed strategic choices.
- Boost creative processes by leveraging generative AI tools for effective brainstorming and innovative idea generation.
Program Fee
TOTAL PROGRAM FEE
₹150,000.00
*excluding GST
- Duration: 6 Months
- Course Type : Online Live Delivery
- Skill Level Assessments : Quizzes, Assignments, Capstone Presentation
- Certificate : Yes
Course Fee Bifercation | Amount | GST Details | |
|---|---|---|---|
Registration Fee* | 15000/- | 18% GST | |
Fees Remaining** | 335000/- | 18% GST |
- To reserve a seat, a learner must pay the registration fee of 15,000/-
- After completing the registration successfully, the learner is required to settle the remaining amount of 3,35,000/- within 7 days
Frequently Asked Questions
E&ICT Academy, IITK Certification is considered highly valuable and with hands-on experience, getting a job would become that much more easy.
No, the certification does not confer alumni status from IITK.
