Professional Certificate Program in Product Management

Online Live | 6 Months | Professional Certification
177,000.00 (Inc. GST)

Course Overview:

  • Course Type : Online Live Delivery
  • Duration : 6 Months
  • Skill Level Assessments : Quizzes, Assignments, Capstone Presentation
  • Certificate  : Yes

Overall Scope of the Course:

  • Comprehensive training on the roles, responsibilities, and essential skills of a Product Manager, including influencing without authority and fostering a PM mindset.
  • In-depth coverage of market analysis and customer research methodologies to effectively segment markets, conduct customer interviews, and apply research techniques.
  • Advanced strategies in competitive analysis and product strategy development, including SWOT analysis, Ansoff Matrix, and Blue Ocean Strategy for market differentiation.
  • Detailed exploration of product vision and mission crafting, strategic alignment with organizational goals, and communication of vision to stakeholders.
  • Extensive focus on the application of design thinking, agile methodologies such as Scrum and Kanban, and UX design principles to optimize product development and launch processes.

Prerequisites:

  • Any latest processor (i3/i5/i7) with 2.0GHz clock speed and RAM 4GB
    (required), 8GB(recommended)

Outcome Expected:

  • Enhance strategic thinking skills to enable effective decision-making and ensure long-term success in product management.
  • Adopt a customer-centric approach, emphasizing user experience to maximize product success and customer satisfaction.
  • Master agile methodologies and lean principles to elevate your product development capabilities.
  • Gain proficiency in data-driven decision-making to optimize product performance and make informed strategic choices.
  • Boost creative processes by leveraging generative AI tools for effective brainstorming and innovative idea generation.

Target Audience:

  • Working professionals from corporate
  • Mid-career professionals transitioning roles.
  • Current product managers seeking skill enhancement.
  • Executives, entrepreneurs mastering product strategy.
  • Aspiring product managers and recent graduates.
  • Industry professionals from diverse sectors.

Key Features:

  • Campus immersion
  • Capstone project
  • Hands-on learning
  • Career assistance
  • Industry expert lectures
  • Networking opportunities
  • E&ICT Academy, IITK Certification
  • Learning the latest tools and frameworks
  • Quick query resolution
  • Continuous learning support

Additional information

Payment Option

Full Amount, Registration Amount, Balance Amount

Curriculum

Fundamentals of Product Management

  • Module 1: PM Basics: Role, Responsibilities, Skills
  • Module 2: Market Analysis & Customer Research
  • Module 3: Competitive Analysis for PMs
  • Module 4: Product Ideation & Conceptualization

Product Strategy & Roadmapping

  • Module 5: Product Vision & Mission
  • Module 6: Product Strategy Frameworks
  • Module 7: Prioritization & Roadmapping Techniques
  • Module 8: Business & Product Strategy Alignment

User Centered Design & UX

  • Module 9: Design Thinking for PMs
  • Module 10: Introduction to UX Design
  • Module 11: Information Architecture & Design Process
  • Module 12: Empathy-Driven Design Essentials

Agile Product Development & Execution

  • Module 13: Agile Methodologies Overview
  • Module 14: Sprint Planning, Review, & Retrospective
  • Module 15: Prioritization & Backlog Refinement Techniques
  • Module 16: Agile Metrics & Performance Measurement

Go-to-Market Strategy & Growth

  • Module 17: GTM Strategies & Planning
  • Module 18: Product Messaging & Positioning
  • Module 19: Marketing Channels for Product Launch

Product Analytics & AI

  • Module 20: Product Success Metrices, KPIs, A/B testing
  • Module 21: Data-Driven Decision Making in PM
  • Module 22: Generative AI Applications in PM

Instructor Profile

Name: Premanku Chakraborty

About: Product Manager, Atlassian

Name: Pratul Gupta

About: Product Manager, Razorpay

Name: Gaurav Verma

About: Product Manager, Chegg

FAQs

Q. Are there any benefits with the certification?

Ans: E&ICT Academy, IIT K Certification is considered highly valuable and with hands-on experience, getting a job would become that much more easy.

Q. Does the certification lead to an alumni status from IITK?

Ans: No, the certification does not confer alumni status from IITK.

 

Enquiry

Sample Certificate