Business Analytics
Business Analytics
Business Analytics Certification by E&ICT Academy, IIT Kanpur
- Master business decision-making using data and predictive models
- Beginner-friendly: No coding or prior experience required
- Hybrid Learning with IIT Kanpur Campus Immersion*
- Capstone Project: Build a real-world business analytics model
Program Duration
36 Hours
Learning Format
Online Live
Course Price
₹14,999+GST
Why This Course?
Whether you aspire to become a data-driven leader or simply want to understand how analytics powers modern business decisions, this course is your beginner-friendly gateway to business analytics.
Beginner-Friendly & Practical
Designed for beginners from any background—whether you're in engineering, business, or any other domain.
Certification from E&ICT Academy, IIT Kanpur
This certification is awarded by E&ICT Academies.
A joint initiative of the Ministry of Electronics and Information Technology and IITs, NITs, and IIITs.
Learn In-Demand Skills
Master the fundamentals of business analytics, data exploration, and predictive modeling—highly sought-after skills in every industry today.
Industry-Relevant Projects
Work on mini-projects and a final capstone that simulate real-world business problems and decision-making scenarios.
Course Overview
The Business Analytics Certification by E&ICT Academy, IIT Kanpur is a beginner-friendly course designed to help you unlock the power of data in business decision-making. Learn how to analyze data, build predictive models, and apply machine learning techniques to solve real-world business problems—no coding experience required.
Ideal for students, professionals, and aspiring analysts, this 36 hours hybrid program blends live sessions, hands-on projects, and a capstone experience to help you gain practical, job-ready analytics skills with expert mentorship and academic credibility.
Key Features
- 1-Month Compact, focused, and outcome-driven learning experience.
- Analyze and solve practical business problems using analytics.
- Campus Immersion Program (CIP)*
- No Prior Experience Needed — Perfect for students, professionals, and beginners alike.
- Build and present a data-driven business model using analytics techniques.
Note: *An additional fee of ₹750 per day will apply for student accommodation during the 3-day immersion.
Business Analytics Curriculum Details
Module 1: Introduction to Analytics & Business Relevance (2 hrs)
Why Predictive Analytics matters in today’s data-driven world
Real business cases
Importance of EDA and data preparation
Module 2: Exploratory Data Analysis & Statistical Foundations (6 hrs)
Descriptive statistics (mean, median, mode, variance)
Data cleaning techniques
Data visualization using Python or Excel
Statistical inference and hypothesis testing for diagnostics
Module 3: Regression Models for Prediction (6 hrs)
Linear regression: assumptions, diagnostics
Multiple linear regression
Use cases
Hands-on mini-project
Module 4: Classification Models & Business Use Cases (7 hrs)
Logistic regression (binary & multiple)
Classification trees
Naïve Bayes
Business case: Customer churn or loan approval
Module 5: Machine Learning Techniques in Business (7 hrs)
Support Vector Machines (basic intro)
Clustering: K-Means and business applications
Classification vs regression problems
Evaluation metrics (accuracy, precision, recall, etc.)
Module 6: Applied Text Analytics & Capstone (6 hrs)
Introduction to Text Analytics
Simple NLP for customer feedback, reviews
Peer + mentor feedback session
Module 7: Applications of AI in Industry (6 hrs)
Use cases
Image Manipulation
Final group project (Predictive model + business interpretation)
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Skills Covered
- Foundations of Business Analytics
- Data Exploration & Cleaning
- Descriptive & Inferential Statistics
- Data Visualization
- Regression Analysis
- Classification Techniques
- Clustering & Segmentation
- Machine Learning Fundamentals
- Business Acumen & Interpretation
- Communication & Presentation
Program Outcomes
Sample Certificate
- Strengthen your resume with a certification from E&ICT Academy, IIT Kanpur
- Understand and apply core concepts like regression, classification, and clustering to solve business challenges
- Leverage analytics to provide actionable insights and inform key business decisions
- Develop and evaluate predictive models using real-world datasets to forecast trends and behaviors
- Communicate complex analytics findings in a clear, concise, and business-relevant manner
- Gain foundational knowledge in machine learning algorithms and their application to business scenarios
- Gain hands-on experience through mini-projects and a capstone that simulate real business environments
Accelerate Your Innovation @ IIT Kanpur
Participate in an exclusive in-person Campus Immersion Program to fast-track your analytics journey through hands-on learning, expert guidance, and real-world business data experience at IIT Kanpur.
- Learning Sessions on Business Analytics
- Analyze Real-World Business Cases
- Build & Present Your Predictive Model
*An additional fee of ₹750 per day will apply for student accommodation during the 3-day immersion.
Who is this programme for?
Students (Any Degree) seeking practical analytics skills to complement their academic credentials
Career Switchers eager to transition into high-growth roles in data analytics and business intelligence.
Business Professionals & Managers aiming to make data-backed decisions and lead analytics initiatives
Curious Minds with/without analytics background but a strong interest in learning real-world data techniques.
Prerequisites: None. This course is designed for beginners with no prior coding or analytics experience required
Course Mentor
Prof. Saurabh Agarwal
He holds both undergraduate and postgraduate degrees from IIT Kanpur and IIT Delhi. Currently affiliated with HBTU Kanpur, Great Lakes, AIMA New Delhi, and NMIMS Mumbai, he serves as a consultant for IBM and UNESCO in Business Analytics. He has published a paper on integrating alternate payment channels, presented at The Fourth International Conference on Payment Channels organized by Banknet India, Mumbai. His interests include Data Mining, Data Analysis, Business Analytics, Structural Equation Modeling, and Multivariate Analysis, utilizing platforms like R, Python, SPSS, Amos, Modeler, and IBM Watson Analytics. He has conducted international workshops for organizations such as Saudi Aramco, Kiatanin Bank, and the Ministry of Road Transport in Abu Dhabi, along with prominent domestic trainings at AIMA, Symbiosis University, and IIT Kharagpur, among others.
Course Fee
TOTAL PROGRAM FEE
- Course Type: Online Live
- Skill Level: Beginner
- Certificate: Yes
FAQs
Are there any benefits with the certification
E&ICT Academy, IIT K Certification is considered highly valuable and with hands on experience, getting a job would become that much more easy.
Who is the target audience for this course?
- B.Tech/MCA/BCA/M.Tech Students
- Working Professionals from Corporate
Does the certification lead to an alumni status from IITK
No